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Portable North Pole to Donate Portion of Its Sales to Bristol Myers Squibb Children’s Hospital RWJUH

December 10, 2012
NEW BRUNSWICK, N.J. – Make a difference in the life of a child in need and make your loved one’s wishes come true this holiday season. To mark its fifth anniversary, the Portable North Pole (PNP) team, which dispatches messages from Santa to children all around the world, is donating five percent of its sales to select children’s hospitals, and The Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University Hospital (RWJUH) is pleased to be included on their “Nice” list!
PNP is an application that allows a sender to write to Santa Claus and then send directly, to any recipient, a video from Santa Claus himself. The Portable North Pole console has streamed over 60 million fully personalized videos since it was launched in 2008.
Personalized messages may include the recipient’s picture, age, country of origin and a list of what must be improved for him or her to be a deserving child (or friend, husband, etc….) to receive gifts at Christmas. This video is free to stream during the holidays. For an additional fee, senders can create an extended five-minute premium version that includes added clips.
In addition, the PNP e-store is stocked with unique personalized products from Santa, including interactive letters, coloring books, puzzles, placemats, stickers, doorhangers and “Nice List” certificates. And this year, for the first time, Portable North Pole is able to provide an extra special treat for children: a personalized phone call from Santa!
A discount is available to RWJUH staff and family and friends at
The PNP-Portable North Pole wants to share its magic with kids all over the world, bringing smiles to their faces while giving back to participating children’s hospitals.
“The RWJ University Hospital Foundation thanks PNP for its commitment this holiday season to donate a portion of its sales to The Bristol-Myers Squibb Children’s Hospital at RWJUH, a regional resource for pediatric care,” says Rose Yalden, Director of Corporate, Foundation & Individual Giving at the RWJ University Hospital Foundation. “Its generosity during this season of giving is greatly appreciated.”
For more information about the PNP, check out our latest video on RWJ TV to hear from Santa or visit

About Robert Wood Johnson University Hospital

Robert Wood Johnson University Hospital (RWJUH) is a 965-bed academic medical center with campuses in New Brunswick and Somerville, NJ.  Its Centers of Excellence include cardiovascular care from minimally invasive heart surgery to transplantation, cancer care, stroke care, neuroscience, joint replacement, and women’s and children’s care including The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital ( 

As the flagship Cancer Hospital of Rutgers Cancer Institute of New Jersey and the principal teaching hospital of Rutgers Robert Wood Johnson Medical School in New Brunswick, RWJUH is an innovative leader in advancing state-of-the-art care. A Level 1 Trauma Center and the first Pediatric Trauma Center in the state, RWJUH’s New Brunswick campus serves as a national resource in its ground-breaking approaches to emergency preparedness.

RWJUH has been ranked among the best hospitals in America by U.S. News & World Report seven times and has been selected by the publication as a high performing hospital in numerous specialties.  The Bristol-Myers Squibb Children’s Hospital has been ranked among the best hospitals in America by U.S. News & World Report three times. In addition, RWJUH was named among the best places to work in health care by Modern Healthcare magazine and received the Equity Care of Award as Top Hospital for Healthcare Diversity and Inclusion from the American Hospital Association.

Both the New Brunswick and Somerset campuses have earned significant national recognition for clinical quality and patient safety, including the prestigious Magnet® Award for Nursing Excellence and “Most Wired” designation by Hospitals and Health Networks Magazine. The Joint Commission and the New Jersey Department of Health and Senior Services have designated the New Brunswick Campus as a Comprehensive Stroke Center and the Somerset Campus as a Primary Stroke Center.

The American College of Surgeons’ Commission on Cancer has rated RWJUH New Brunswick among the nation’s best comprehensive cancer centers and designated the Steeplechase Cancer Center at RWJ Somerset as a Comprehensive Community Cancer Center.  The Joint Surgery Center at Robert Wood Johnson University Hospital Somerset has earned the Joint Commission’s Gold Seal of Approval for total knee and total hip replacement surgery.