Portable North Pole to Donate Portion of Its Sales to Bristol Myers Squibb Children’s Hospital RWJUH
December 10, 2012
NEW BRUNSWICK, N.J. – Make a difference in the life of a child in need and make your loved one’s wishes come true this holiday season. To mark its fifth anniversary, the Portable North Pole (PNP) team, which dispatches messages from Santa to children all around the world, is donating five percent of its sales to select children’s hospitals, and The Bristol-Myers Squibb Children’s Hospital (BMSCH) at Robert Wood Johnson University Hospital (RWJUH) is pleased to be included on their “Nice” list!
PNP is an application that allows a sender to write to Santa Claus and then send directly, to any recipient, a video from Santa Claus himself. The Portable North Pole console has streamed over 60 million fully personalized videos since it was launched in 2008.
Personalized messages may include the recipient’s picture, age, country of origin and a list of what must be improved for him or her to be a deserving child (or friend, husband, etc….) to receive gifts at Christmas. This video is free to stream during the holidays. For an additional fee, senders can create an extended five-minute premium version that includes added clips.
In addition, the PNP e-store is stocked with unique personalized products from Santa, including interactive letters, coloring books, puzzles, placemats, stickers, doorhangers and “Nice List” certificates. And this year, for the first time, Portable North Pole is able to provide an extra special treat for children: a personalized phone call from Santa!
The PNP-Portable North Pole wants to share its magic with kids all over the world, bringing smiles to their faces while giving back to participating children’s hospitals.
“The RWJ University Hospital Foundation thanks PNP for its commitment this holiday season to donate a portion of its sales to The Bristol-Myers Squibb Children’s Hospital at RWJUH, a regional resource for pediatric care,” says Rose Yalden, Director of Corporate, Foundation & Individual Giving at the RWJ University Hospital Foundation. “Its generosity during this season of giving is greatly appreciated.”
About RWJBarnabas Health
RWJBarnabas Health is the most comprehensive health care delivery system in New Jersey, treating over 3 million patients a year. The system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, RWJUH in New Brunswick and Somerville, RWJUH- Hamilton, RWJUH- Rahway and Saint Barnabas Medical Center in Livingston; three acute care children’s hospitals and a leading pediatric rehabilitation hospital (Children’s Specialized Hospital), a freestanding 100-bed behavioral health center, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, a medical group, multi-site imaging centers and four accountable care organizations.
RWJBarnabas Health is New Jersey’s second largest private employer – with more than 32,000 employees, 9,000 physicians and 1,000 residents and interns – and routinely captures national awards for its outstanding quality and safety.
About Robert Wood Johnson University Hospital
Robert Wood Johnson University Hospital (RWJUH) is a 965-bed academic medical center with campuses in New Brunswick and Somerville, N.J. Its Centers of Excellence include cardiovascular care from minimally invasive heart surgery to transplantation, cancer care, stroke care, neuroscience, joint replacement, and women’s and children’s care, including The Bristol-Myers Squibb Children’s Hospital at RWJUH(www.bmsch.org). As the flagship Cancer Hospital of Rutgers Cancer Institute of New Jersey and the principal teaching hospital of Rutgers Robert Wood Johnson Medical School in New Brunswick, RWJUH is an innovative leader in advancing state-of-the-art care.
As a Level I Trauma Center and the first Pediatric Trauma Center in the state, RWJUH’s New Brunswick campus serves as a national resource in its ground-breaking approaches to emergency preparedness.
RWJUH has been ranked among the best hospitals in America by U.S. News & World Report seven times and has been selected by the publication as a high performing hospital in numerous specialties. The Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital has been ranked among the best hospitals in America by U.S. News & World Report for three consecutive years.
Both the New Brunswick and Somerset campuses have earned significant national recognition for clinical quality and patient safety, including the prestigious Magnet® Award for Nursing Excellence and “Most Wired” designation by Hospitals and Health Networks magazine. The Joint Commission and the New Jersey Department of Health and Senior Services have designated the New Brunswick Campus as a Comprehensive Stroke Center and the Somerset Campus as a Primary Stroke Center.
The American College of Surgeons’ Commission on Cancer has rated RWJUH New Brunswick among the nation’s best comprehensive cancer centers and designated the Steeplechase Cancer Center at RWJUH Somerset as a Comprehensive Community Cancer Center. The Joint Surgery Center at Robert Wood Johnson University Hospital Somerset has earned the Joint Commission’s Gold Seal of Approval for total knee and total hip replacement surgery.
Robert Wood Johnson University Hospital is ranked no. 19 in Diversity MBA Magazine’s 2015 rankings for “50 Out Front Companies for Diversity Leadership: Best Places for Women & Diverse Managers to Work” and also is recognized by the magazine in its “Top 10 Best in Class: Succession Planning and Accountability.”